pkb contents > strategy | just under 662 words | updated 10/18/2017

1. Strategic thinking

1.1. Design thinking

"Design thinking incorporates constituent or consumer insights in depth and rapid prototyping, all aimed at getting beyond the assumptions that block eff ective solutions. Design thinking —inherently optimistic, constructive, and experiential— addresses the needs of the people who will consume a product or service and the infrastructure that enables it. Businesses are embracing design thinking because it helps them be more innovative, better diff erentiate their brands, and bring their products and services to market faster. Nonprofi ts are beginning to use design thinking as well to develop better solutions to social problems. Design thinking crosses the traditional boundaries between public, for-profi t, and nonprofi t sectors. By working closely with the clients and consumers, design thinking allows high-impact solutions to bubble up from below rather than being imposed from the top" (Brown and Wyatt, 2010, p. 32).

"The design thinking process is best thought of as a system of overlapping spaces rather than a sequence of orderly steps. There are three spaces to keep in mind: inspiration, ideation, and implementation. Think of inspiration as the problem or opportunity that motivates the search for solutions; ideation as the process of generating, developing, and testing ideas; and implementation as the path that leads from the project stage into people’s lives."

Keller (1983) credits Gordon (1961) for developing the concepts of divergent and convergent thinking under the banner of "synectics". Orginally applied in product development, it was imported into education in the late 1960s. Per Beneteau (2017), some key components:

1.2. Systems thinking

2. Business strategy

2.1. What generic strategies can companies pursue?

2.2. What are frameworks for a strategic analysis?

PESTEL, PORTER 5, SWOT.

2.3. What is market research, and how is it done?

3. Trends

Communication, automation, Big Data.

Overwork, precariousness, disemployment, loss of protection or violates of labor laws.

Inequality and polarization.

4. Sources

4.1. Cited

Beneteau, E. (2017). Lecture for LIS 570. University of Washington.

Brown, T., & Wyatt, J. (2010). Design thinking for social innovation. Development Outreach, 12(1), 29-31.

Keller, J. M. (1983). Motivational design of instruction. In C. M. Reigeluth (Ed.), Instructional-design theories and models: An overview of their current status. Hillsdale, NJ: Lawrence Erlbaum Associates.

4.2. References

4.3. Read

4.4. Unread